Urban Basistas is a UK based coffee chain and online coffee e-commerce store.
They were preparing to launch their new blend of coffee through their website. We helped.
Many brands have a list of leads that have not been email regularly. Urban Baristas was in that situation.
One of our core email principles is to build a relationship with your list to build long term revenue generation. So, the first order of business was to start that relationship with a mixed campaign sequence.
Another core email principle we use at S2 Digital is: words sell.
The most important words you can write are powerful stories that connect with the problems of your audience.
The product launch was a story-based sequence that launched the new product.
Most e-commerce brands do launches during holidays. Black Friday, Christmas etc.
We believe that non-holiday launches are equally as important. While you cannot do a launch every month (you will burn your list). You can do a product or offer launch every 6-8 weeks.
We want you to love your emails. If you're unhappy with it, let's talk about what S2 Digital can do to rekindle the romance.