Urban Baristas Case Study


Results Summary

  • $110,000 in new revenue for a new online store.
  • Converted physical customers into email subscribers
  • Built long-term email automations to generate new revenue on autopilot

Working with Urban Baristas

Urban Basistas is a UK based coffee chain and online coffee e-commerce store.

They were preparing to launch their new blend of coffee through their website. We helped.

Nurturing the list before a launch

Many brands have a list of leads that have not been email regularly. Urban Baristas was in that situation.

One of our core email principles is to build a relationship with your list to build long term revenue generation. So, the first order of business was to start that relationship with a mixed campaign sequence.

Story-based launch sequences

Another core email principle we use at S2 Digital is: words sell.

The most important words you can write are powerful stories that connect with the problems of your audience.

The product launch was a story-based sequence that launched the new product.

Non-Holiday Launches

Most e-commerce brands do launches during holidays. Black Friday, Christmas etc.

We believe that non-holiday launches are equally as important. While you cannot do a launch every month (you will burn your list). You can do a product or offer launch every 6-8 weeks.

Email Marketing Services

  • New Product Launch Strategy
  • CRM Implementation
  • Email Writing & Design
  • Relationship Building Sequence

Ready to talk about your email marketing?

We want you to love your emails. If you're unhappy with it, let's talk about what S2 Digital can do to rekindle the romance.